The Go With The Pro Book Club

A selection of our favourite business books

The 4 co-founders of GWTP have all walked the walk.

We have sampled the ups and down of freelance life, we have experienced the epiphany of discovering we want a business not just a succession of clients and we have knuckled down and got on with the hard work of building a business.

Because it IS hard work and anyone who tells you differently is either lying or possibly delusional.

But that doesn’t mean you can’t take inspiration along the way. In fact you MUST get inspired if you want to realise the full potential of your business and overcome the fear that you can’t do it.

YOU CAN!!!

And these books will help you. Every one of them has been read by at least one of the GWTP team and selected to be in our special inspirational book club because it offers you something truly worthwhile your reading time.

We’ll be choosing a book of the month each – yes you guessed it – month, and we’d love it if you read along with us and told us in the GWTP Facebook group what you thought of the book and how it might help you. But be prepared – there’s a serious amount of inspiration on this page that might just blow your socks off.

December book of the month

Find Your Why by Simon Sinek

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.
 
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work — and in turn inspire those around you.
 
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. 
 
As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. 

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:
 
* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?
 
Whether you’ve just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. 

Our favourite books – scroll or choose a category

Female Entrepreneurs: Get Your Schizzle On Sister

Lucky Bitch by Denise Duffield-Thomas

Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her dreams come true within the space of a few years. She attracted more than half a million dollars- worth of free travel, scholarships, prizes and bank errors in her favour, and in this book she reveals how you can do the same.

Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms - by Denise Duffield-Thomas

Feeling burned out by your business? Sick of the ‘hustle and grind’ culture of your industry? There’s a better way! Get over your perfectionism and embrace the flow of the Chillpreneur.

Denise Duffield-Thomas, money mindset coach and best-selling author, will show you how with her trademark humor and down-to-earth wisdom. In this book, she shares invaluable business advice and counterintuitive millionaire mindset lessons (no blood, sweat, or tears necessary) which will set you on the path of abundance – without all the hard work.

She Means Business by Carrie Green

Are you ready to turn your ideas into reality and build a wildly successful business?

There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. In this book, Carrie Green shows you how.

Featured book – Cathy’s choice

Get Rich, Lucky Bitch! by Denise Duffield-Thomas

So you want to manifest more money this year. You’re not alone. But why does it feel so freaking hard? It’s weird and frankly bewildering that the most talented women in the world are often the ones struggling to make fabulous money from their talents. Too many female entrepreneurs sabotage their income and work too hard for too little.

Why do most women settle for pennies instead of embracing true wealth? It’s not because you’re not smart or ambitious enough. You’ve just been programmed to block your Universal right to wealth with guilt, shame or embarrassment. Even if you’re unaware of these blocks and fears, you’re probably not earning what you’re really worth.

Featured book – Clare’s Choice

Eat That Frog! by Brian Tracy

There just isn’t enough time for everything on our ‘To Do’ list – and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done.

There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using ‘eat that frog’ as a metaphor for tackling the most challenging task of your day – the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life – Eat That Frog!shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.

Personal Growth: Yes You CAN!

Resilience by Jane Clarke

This brand new book takes a positive and dynamic approach to surviving whatever life throws at you, exploring the range of skills, attitudes and abilities you need to survive and thrive in difficult times, both personally and professionally. While some people are more naturally resilient than others, the book asserts that resilience is a quality that can be learnt and developed, whatever your stage in life or personal situation. 

Freedom Seeker by Beth Kempto

Do you feel stressed, exhausted and weighed down by responsibility? Are you itching to do something different, but don’t know what or how? Is fear holding you back from living the life you want?

Beth Kempton went from being a life-loving, risk-taking adventurer to a grown-up, settled-down mother, wife and business owner, before realizing the life she had built was suffocating her. She set out on a journey to find personal freedom, and along the way encountered many others who were also feeling trapped – by their circumstances, relationships, finances, beliefs, doubts and fears.

Work Less, Make More by James Schramko

In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook:MY GOALS … create automated income so that I am independently wealthy and enjoy my life passionately.Within three years, he’d built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours.

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

Readers of all ages and walks of life have drawn inspiration from Elizabeth Gilbert’s books for years. Now, this beloved author shares her wisdom and unique understanding of creativity, shattering the perceptions of mystery and suffering that surround the process – and showing us all just how easy it can be.

The Miracle Morning by Hal Elrod

What if you could wake up tomorrow and any – or EVERY – area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

The Big Leap by Gay Hendricks

With over 100,000 copies sold, New York Times bestselling author Gay Hendricks demonstrates how to go beyond your internal limits, release outdated fears and learn a whole new set of powerful skills and habits to liberate your authentic greatness. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and Gabrielle Bernstein will discover the way to break down the walls to a better life.

The One Thing by Gary Keller

YOU WANT LESS.

You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions-and lots of stress.

AND YOU WANT MORE.

You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

The Creative Curve by Allen Gannett

We’re told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.

How Rich People Think Paperback by Steve Siebold

This book will teach you how rich people think. It compares the thoughts, habits and philosophies of the middle class to the world class when it comes to wealth. The differences are as extreme as they are numerous. The strategy is simple: learn how rich people think, copy them, take action and get rich. This book hits hard and never lets up. It’s based on a quarter century of interviews with millionaires.

You Are a Badass by Jen Sincero

Practical, funny, implementable advice and stories that will help you understand why you are how you are, how to love what you can’t change, how to change what you don’t love, and how to be a badass all the time.

THE NEW YORK TIMES BESTSELLER EVERYONE IS TALKING ABOUT

YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON’T WANT TO GET BUSTED DOING IT

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?

Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

SLIGHT EDGE Hardcover by OLSON J

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue.

Ego is the Enemy by Ryan Holiday

It’s wrecked the careers of promising young geniuses. It’s evaporated great fortunes and run companies into the ground. It’s made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy – of ambition, of success and of resilience.

Become An Idea Machine by Claudia Azula Altucher

HOW DO I TRANSFORM MY LIFE? The answer is simple: come up with ten ideas a day. It doesn’t matter if they are good or bad the key is to exercise your ‘idea muscle’, to keep it toned, and in great shape. People say ideas are cheap and execution is everything but that is NOT true. Execution is a consequence, a subset of good, brilliant idea. And good ideas require daily work.

The Obstacle is the Way by Ryan Holiday

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling ‘modern Machiavelli’ Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

The Art of Witty Banter by Patrick King

Learn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever – all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal – and it should be. Witty banter, and all the steps that lead to it, allows you to (1) disarm and connect with anyone, (2) immediately exit boring small talk mode, and (3) instantly build rapport like you’re old friends. Flow with the conversational twists and turns like water. 

Do You Talk Funny? by David Nihill

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change. In one year, Nihill went from being deathly afraid of public speaking to regularly performing stand-up comedy and winning storytelling competitions in front of packed houses.

Discipline Yourself by Pollux Andrews

Self-Discipline Isn’t Just Another Trait- It’s Real Game-Changer. Learn How To Build Daily Habits, Develop Systems, & Create Environment To Empower You With Iron-like Self-discipline.

Do you always make resolution at the start of every year, only to realize that they lose all steam in a matter of few weeks?

Do you feel stressed and overwhelmed with work because you also give in to your temptations and impulses?

Does working longer on any important work seem like a never-ending project to you?

Do you always find yourself trapped in self-sabotaging behaviors in the face of any adversity?

If answer to above is Yes – you suffer from lack of self-discipline.

Money Mindset: Because You’re Worth It!

The Meaningful Money Handbook by Pete Matthew

In The Meaningful Money Handbook, personal finance expert and podcaster extraordinaire Pete Matthew guides you through everything you need to KNOW and everything you need to DO to build a secure financial future for yourself and your family. 
This is achievable for everyone by following three simple steps: 
1. Spend less than you earn and clear debt. 
2. Insure against disaster. 
3. Build up your savings and invest wisely. 

Money, a Love Story by Kate Northrup

Having a good relationship is just like any other relationship: it has its ups and downs, its breakups and makeups. And just like other relationships, living happily with money really comes down to love.

Using client stories and her own saga of moving from heavy debt to complete financial freedom by the age of 28, Kate Northrup acts as a guide in your quest for personal financial freedom through love. You’ll learn how to chart your current financial life and create a plan to get you to where you want to be – whether that’s a penthouse apartment or a cabin in the woods.

Mindset by Dr Carol Dweck

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.

Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success. 

Featured book – Nicole’s choice

Personal Branding: Get Known to Get Hired

Rise of the Youpreneur by Chris Ducker

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. 

A Winning Brand by Kraig Kleeman

The world is getting more crowded, so it’s critical to know how to effectively position yourself to stand apart from and above everyone else. Kraig Kleeman has the strategies to help you to build a loyal following, be seen as the expert in your field, earn more customers, get more referrals, gain increased visibility, and establish a reputation of being the best in the business. You have control over crafting your story and defining yourself for the world.

Personal Branding For Brits by Jennifer Holloway

Are you someone who wants to get ahead in your career or business? Perhaps you’re looking for a new job or want a promotion. Maybe you’re starting a business or want to grow your company. You might be going for interviews, pitching for a job or contract, getting new clients and keeping existing customers.

KNOWN by Mark W. Schaefer

In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Content Marketing: Selling the Soft Way

Content design Paperback by Sarah Richards

Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.

The Content Code by Mark W. Schaefer

Named world’s best SEO book by Book Authority and one of the top five business books of the year by INC magazine!Mark W. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. 

They Ask You Answer by Marcus Sheridan

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. 

Content Mavericks by Andrew and Pete

Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing ‘Content Marketing’ and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don’t do things a little differently, then you don’t stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. 

Featured book – Gemma’s Choice

LinkedIn Unlocked by Melonie Dodaro

LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients.

The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

Business Growth: Put Some Oomph in Your Business

Launch by Jeff Walker

Launchwill build your business – fast. In the book, a New York TimesNumber One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether you’ve already got a business or you’re itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it ‘the most important book ever written on online marketing’. 

The Automatic Customer by John Warrillow

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers.  The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret – no matter what industry you’re in – is finding and keeping automatic customers.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

Oversubscribed by Daniel Priestley

Don’t fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don’t chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how. 

Profit First Hardcover by Mike Michalowicz

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. 

The Lean Startup by Eric Ries

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. 

Perennial Seller by Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don’t go viral?

Start With Why by Simon Sinek

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn’t matter what you do, it matters WHY you do it.

The Psychology of Price by Leigh Caldwell

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

Youtility by Jay Baer

The difference between helping and selling is just two letters If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Duct Tape Marketing by John Jantsch

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?

Let’s face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small business marketing.

In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.

The Referral Engine by John Jantsch

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends-it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Brand Brilliance by Fiona Humberstone

Elevate your brand, enchant your audience and create a business that really works for you. 

As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. 

In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. 

How to Style Your Brand by Fiona Humberstone

Everything you need to know to create a distinctive brand identity.

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge.

Whether you’re a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.

The Rebel's Guide to Email Marketing by DJ Waldow

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! 

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever…opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! 

Never Lose A Customer Again by Joey Coleman

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the First 100 Days× after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer’s remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. 

Crushing It! by Gary Vaynerchuk

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

Radical Candor by Kim Scott

If you don’t have anything nice to say then don’t say anything at all . . . right?

While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place.

Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations.