Originally from Eastern Germany, our co-founder Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new coaching programme Wunderstars.
Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing.
Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a personal branding and social media coach. She has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups.
Twitter has been instrumental in Nicole’s marketing activities. It’s helped her to gain visibility, get speaking gigs and be invited onto podcasts and as a guest on Twitter chats such as #TwitterSmarter and #SocialROI.
Here she shares, in her own words, how social media and digital marketing freelancers can use Twitter to build their own personal brands.
Q1. Why is Twitter a great platform for boosting our personal brand and visibility as social media and digital marketing freelancers?
The stats say it all: Twitter is thriving with 330 million monthly active users across the globe – 13 million users in the UK alone.
People use it to get their news so you can get noticed fast and it’s one of the best ways to connect with influencers and to see #journorequests.
With its conversational nature, you can show your personality and let it shine through in your posts. Twitter is no place to be boring! So use the platform to promote your personal brand.
Q2. What makes a great Twitter bio and visual presence on this channel?
If you’re a solopreneur, adding a good photo and your name to the account name and bio is a must. We want to know who we’re connecting with and not go on a long hunt for people’s names.
Update your bio regularly, promote the hashtags of events you’re following or the niche you’re positioning yourself in.
Your tone of voice is your personality on paper so make it approachable and relevant to your audience, and don’t forget to tell people how to get in touch with you.
Pin your latest blog, video, service to the top and change it regularly.
Use on brand emojis, images, gifs, a branded hashtag and mobile friendly header images. 80% of Twitter users view their feed on their mobile.
Q3. How can we showcase our skills On Twitter when attending industry events?
Create a live tweeting strategy for events and prepare for success. Watch my tips here.
Connect with speakers before, during and after the event, after all you’re attending to build your network. Treat them as people, there’s no need to be scared of them.
If your tweets show personality and enthusiasm, you’re bound to make a first great impression.
Q4. What are your top tips for using Twitter to build our online network?
Be strategic with your content. Develop your niche, share your own content, as well as the content from relevant influencers, and be consistent.
Don’t just lurk, have an opinion. Also, I never tweet anything I wouldn’t want my mum to see – even though she isn’t even on Twitter!
Use the video reply function and direct message function to deepen the connections with your audience, and especially prospects.
Use Twitter lists to keep track of them.
Be generous and share other people’s content. Engage in real conversation and listen to what your audience is interested in.
Check your analytics to keep track of what works too.
Also, experiment with trending topics and annual awareness days to broaden your audience.
Q5. Why is it important to create our own content for Twitter as social media and digital marketing freelancers?
As we grow our business we need to grow our audience. If you create your own content, you can prompt people to visit your website where you can encourage them to sign up for your newsletter (to grow your own list!) and to check out your services (to make more money!).
Our industry is full of content creators, we need to showcase what we’re good at by creating our own content. We need to stand out from the crowd. Your own content is your tool for this!
Why would you go through all the effort of building up your own engaged Twitter following without sending them to your website to get them to engage with your messages?
All you need to do is create new content once a month to start with – we have an awesome content marketing course in the GoWithThePro membership to help you.
Q6. How can we keep our content fresh on Twitter?
Listen to your audience, review your results and tweak your approach.
Use different formats: GIFs, videos, polls, lists, emojis and on brand images.
Ask your audience questions and engage them. Our Social Media Content Planner contains 365 planned posts ready for you to personalise to your own business or sector.
Use the free Go With The Pro Social Media Awareness Calendar for new ideas and approaches.
Share behind the scenes content, your audience will love it and it’s always fresh. My video offers 10 super easy ideas and shows what I’ve used.
Q7. What learnings can you share from running and growing your own business as a working parent?
Focus, focus, focus, multi-tasking doesn’t work for me. Check out my GWTP blog with tips.
Treat your own marketing like you’d treat a client’s project – to grow your business you’ve got to market yourself and sometimes do scary things.
The juggle is real. Know your why and charge what you’re worth.
Create a personal brand, even on a tiny budget and with limited time, it will help you get noticed by your audience if you get it right.
Take time out for yourself. You need to feel well to be there for your clients and family.
Don’t give up when you get a no from a sales call or a client can’t afford you any longer, there will be other and better clients out there.
For days when you’re feeling down (it can be super tough sometimes!):
- Join supportive networks like Go With The Pro
- Create a folder with positive client feedback you can look at
- Go for a walk (fresh air always works to clear my head)
- Have some Gin & Tonic handy!
We hope this blog has encouraged you to review how you use Twitter in your marketing mix. If you have any questions, Nicole goes LIVE in our free Facebook group, so why not join our growing community to get some support.