Boost your personal brand and visibility with Twitter

Originally from Eastern Germany, our co-founder Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new coaching programme Wunderstars.

Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing.

Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a personal branding and social media coach. She has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups.

Twitter has been instrumental in Nicole’s marketing activities. It’s helped her to gain visibility, get speaking gigs and be invited onto podcasts and as a guest on Twitter chats such as #TwitterSmarter and #SocialROI.

Here she shares, in her own words, how business owners can use Twitter to build their own personal brands.

Q1. Why is Twitter a great platform for boosting our personal brand and visibility?

The stats say it all: Twitter is thriving with 330 million monthly active users across the globe – 13 million users in the UK alone.

People use it to get their news so you can get noticed fast and it’s one of the best ways to connect with influencers and to see #journorequests.

With its conversational nature, you can show your personality and let it shine through in your posts. Twitter is no place to be boring! So use the platform to promote your personal brand.

Q2. What makes a great Twitter bio and visual presence on this channel?

If you’re a solopreneur, adding a good photo and your name to the account name and bio is a must. We want to know who we’re connecting with and not go on a long hunt for people’s names.

Update your bio regularly, promote the hashtags of events you’re following or the niche you’re positioning yourself in.

Your tone of voice is your personality on paper so make it approachable and relevant to your audience, and don’t forget to tell people how to get in touch with you.

Pin your latest blog, video, service to the top and change it regularly.

Use on brand emojis, images, gifs, a branded hashtag and mobile friendly header images. 80% of Twitter users view their feed on their mobile.

Q3. How can we showcase our skills On Twitter when attending industry events?

Create a live tweeting strategy for events and prepare for success. Watch my tips here.

Consider your key questions before the event so that on the day you can draft visually impactful and interesting tweets. Check out Lenka Koppova and May King Tea, they rock at this!

Connect with speakers before, during and after the event, after all you’re attending to build your network. Treat them as people, there’s no need to be scared of them.

If your tweets show personality and enthusiasm, you’re bound to make a first great impression.

Q4. What are your top tips for using Twitter to build an online network?

Be strategic with your content. Develop your niche, share your own content, as well as the content from relevant influencers, and be consistent.

Don’t just lurk, have an opinion. Also, I never tweet anything I wouldn’t want my mum to see – even though she isn’t even on Twitter!

Join Twitter chats where you can meet your audience – check out the fab lists of best chats by Madalyn Sklar and Danielle Bayes.

Use the video reply function and direct message function to deepen the connections with your audience, and especially prospects.

Use Twitter lists to keep track of them.

Be generous and share other people’s content. Engage in real conversation and listen to what your audience is interested in.

Check your analytics to keep track of what works too.

Also, experiment with trending topics and annual awareness days to broaden your audience.

Q5. Why is it important to create our own content for Twitter?

As we grow our business we need to grow our audience. If you create your own content, you can prompt people to visit your website where you can encourage them to sign up for your newsletter (to grow your own list!) and to check out your services (to make more money!).

Social media is full of noise, we need to showcase what we’re good at by creating our own content. We need to stand out from the crowd. Your own content is your tool for this!

Why would you go through all the effort of building up your own engaged Twitter following without sending them to your website to get them to engage with your messages?

All you need to do is create new content once a month to start with – we’re all on hand in the free Facebook group if you’d like some support or accountability.

Q6.  How can we keep our content fresh on Twitter?

Listen to your audience, review your results and tweak your approach.

Use different formats: GIFs, videos, polls, lists, emojis and on brand images.

Ask your audience questions and engage them. Our Social Media Content Planner contains 365 planned posts ready for you to personalise to your own business or sector.

Use the free Go With The Pro Social Media Awareness Calendar for new ideas and approaches.

Share behind the scenes content, your audience will love it and it’s always fresh. My video offers 10 super easy ideas and shows what I’ve used.

What’s Next?

We hope this blog has encouraged you to review how you use Twitter in your marketing mix. If you have any questions, you’ll find Nicole in our free Facebook group. No question is silly, it’s a totally safe space so why not join our community?

How to save time on social media #likeapro

We all know that a social media presence is important but there’s no denying that done right, it’s no small job and as a business owner time is precious! Here are our top tips for saving time on social media.

Do I need to be on every social media platform?

Absolutely not, it’s far better to do a great job on one platform than spread yourself thin across all of them.  Think about your audience. Who are they and where/how are they most active on social media?  This should help you choose your platforms and prioritise your time effectively.

How can I make sure that I don’t get distracted and waste time on social media?

Plan your time.  Make a list and tick tasks off as you complete them.  Switch off any unnecessary notifications on your pc as well as your phone and try to only keep tabs open if you need them.

Try the Pomodoro technique!  Set a timer for 25 minutes and work solely on one task.  Take a 5 minute break, start another 25 minute ‘Pomodoro’ and repeat 3 times.  After every 3 sets of 25 minutes take a longer break (15 minutes minimum) before starting again.  This is a GWTP favourite, Clare and Cathy are passionate advocates but you must be strict with yourself and remove any distractions.

Which tools can I use to save time?

Scheduling tools are invaluable for planning ahead and composing posts to go out at a specified time rather than posting ‘in the moment’.  This is far more sustainable and allows you much more time to actually run your business.  There are lots to choose from and many offer free trials but we like ContentCal and we use it to plan for Go With The Pro because of the team element. Their customer service is also excellent.

It’s important to share content other than your own but finding it can take time. There are some great tools out there for content gathering.  Don’t spend time scouring social media for relevant content to curate, set up Google alerts or use a feed reader such as Feedly to gather content for you.

Go With The Pro top tip; 
Download Pocket to save great content to share with your audience when you spot it on your own feed.

How can I make sure that I respond to customers without spending all day on social media?

Check in to your accounts at set times each day and allocate 10 minutes each time to reading and responding to customer engagements on each platform.  Be aware of when your customers are most active and plan around those times.

Small chunks of time is key. Nobody should expect an immediate response and it’s easy to become distracted by notifications every few minutes.

How can I get the best out of my content?

Have a bank of evergreen content and reuse it, this is a must do!  Relevant curated content can also be reused particularly on Twitter, just remember to change the caption to keep it fresh.

Plan ahead and use awareness days as a hook.  Awareness days are great provided they are relevant and there are plenty of them!  We have produced our own FREE awareness day calendar and have painstakingly checked and triple checked each entry.  Not that we are biased of course but we think it’s the best one out there.  Find it here!

Repurpose your content.  Use your blogs to write Linkedin articles, convert them to video content in Lumen 5, use quotes to make images and checklists and remember to go LIVE to promote them.  Repurposing is key, one blog can give you several pieces of content saving an awful lot of time.

What’s next?

We’ve saved the best for last! The Go With The Pro Social Media Content Planner is a great way to save time creating your social media posts. With 365 posts including UK centric awareness days which are suitable for any business or sector, you will save hours of precious time and for less than £40 for an entire year! Not only that, because we want to save you as much time as possible, we’ve also included free templates resized to all the major platforms and a bank of alternative or extra posts. Just add your own branding!

Check out the planner HERE or why not join our free Facebook group for more top tips?

How to see what your competitors are doing on Facebook

Do you keep an eye on what your competitors are up to in ‘real life’?

Do you monitor mentions of them on the internet using a tool like Google Alerts?

Are you employing the power of social listening to see what they are talking about to their customers?

If you’re not doing any of those things, you probably ought to be. Even the biggest brand needs to keep an eye on the competition.

But now Facebook has made it a little easier.

Info and Ads Tab

Facebook has introduced this new tab due to the scandals of the US Presidential election and the Brexit referendum, where it seems we were swayed by Fake News accounts. To stop that from happening again, we are now going to be able to look at details for the pages we see on our Facebook feed. You’ll be able to see when the Page was created, if they have ever changed the Page name, and all the ads they are running in different countries.

This should bring much greater transparency. But it also means your competitors are going to be able to see the Facebook ads you have running. If you have a system of funnels, this means your whole funnel will be visible.

What can we see?

So if we look at my business Facebook page, Cathy Wassell at Socially Contented, we’d see that I have changed that name – it used to be simply Socially Contented. At this moment I was not running any ads.

And if look at Hubspot’s Facebook page, we can see that they have never changed their page name. If we scroll down we can see all 9 Facebook ads they are currently running, and where they are running them.

What can’t we see?

Although at first it appears that we can see quite a lot about a Page’s ads, and you might feel uncomfortable that your own Page ads are visible in that way, there’s actually still a lot of information which is not available.

We can’t see the budget of the ads, or any analytics to know if they are successful or not.

We can’t see if they are successfully segmenting their audience so that the same top of funnel ad is not being shown to someone who has already bought from them.

You also won’t see the audience the ad is being targeted at, or how long it has been running.

And we can’t see any social proof on the ads – any likes, comments or shares which might give an indication of the ad’s popularity.

What can we make a guess about?

Although there’s a lot we can’t see, we can make a guess about the shape of their sales funnel, and we can surmise they may be split testing their ads if there are a few ads using the same image or copy.  More about split testing here (

You can also pick up information by paying close attention to the ads being served to you on your feed.

When you see a sponsored ad in your feed, click on the three dots to the right top side of the ad.

Then click on ‘Why am I seeing this?’ and Facebook will give you a good idea of why it’s appearing in your feed.

That’s all useful information to learn about one of your competitors, and likewise for them to learn about you! There you are at an advantage though. Most of your competitors won’t know about these hacks. And this targeting information is available only if the ad shows up in your feed, ie. You are in their targeting audience already.

Remember the reason behind these changes is not to step on your marketing toes but to stop election-rigging, and it may also stop some dubious marketing practices too.

What are your thoughts about the changes?

Will they affect you?

Are you off now for a quick peep at your competitor’s ads?

Let us know in the Facebook Group.