Having started working with video 35 years ago, Mark Orr of Pocket Video School now works with businesses and individuals who want to DIY their video content creation, especially using their smartphones.
He also offers video editing services, to remove the biggest time drain from the whole process.
Here, in his own words, he tells us how to get started with video #LikeAPro
Q1. How can video marketing help small business owners get noticed by their audience?
Video can help humanise your business and allow you to develop deeper relationships with your prospects and clients. Appearing in front of the camera allows people to see who is behind the business…not just a faceless entity or anonymous website!
If people don’t warm to your personality or character, then do you really want to work with them anyway?
I’ve lost count of the amount of times someone at networking has said, “Oh, I saw your video and loved that tip or piece of advice you gave” It creates a deeper relationship and it’s referral gold!
Q2. Often people don’t like getting in front of the camera. What confidence building tricks can you share?
Start in a safe environment, like a closed Facebook group with a few friends, just to get used to talking to the camera. Give each other support and constructive feedback.
Instagram Stories are a fab way to get going. Who can’t speak for 15 seconds at a time? It stops you waffling and helps you develop a ‘straight to the point’ style… refreshing in today’s climate!
Just keep doing it… it’s a new skill to learn, just like anything else and repetition wins the day.
Q3. What Apps and equipment do people need for creating videos on their phone?
Control as much of your recording environment as you can. Make sure you have sufficient light and as little background noise as possible.
Having good audio is the most important factor in creating video. If possible use an external mic on your camera or phone… the one I recommend is under £20 and makes an astonishing difference to your videos.
Smartphones have very small sensors in their lenses, so they need good light to work at their best. This is controversial but natural light isn’t always the best, as you can’t control it and it changes…consider artificial if you are able!
Apps constantly change but anything that allows you to lock the focus and aperture of the camera will improve the footage as it will be more consistent.
Q4. How can we repurpose videos to make the content work harder?
Transcribe it to use as a blog post or a short article. You can also take segments out to use as social snippets to drive traffic to the main video.
Consider creating playlists of similar material so people can binge watch your content – allowing you to position yourself as an authority.
Use video for FAQs and signpost people to them, so that you don’t have to answer the same stuff repeatedly… this is a massive time saver.
Q5. What makes a great YouTube video?
Having a structure to your videos and making sure that in the first 10 seconds, you tell your audience what the video is about and why they should watch it is crucial. Lead with value.
Make sure you are as concise as possible with your message and keep resetting people’s attention with angle changes or graphics. This really helps with engagement… the ultimate goal!
Every video should have a purpose… is it to entertain, educate or showcase a skill, product/service?
Always have a call to action… whether that’s asking people to subscribe, visit a page, sign up, call you or buy something. You can even just ask people to make a comment to start a conversation!
Q6. How can small businesses use YouTube ads?
YouTube is a search engine. You can use cost effective ads to hack rankings and be found instantly over your competitors
Local businesses aren’t using YouTube ads as they don’t know how to use them. This means there’s next to no competition.
If viewers skip your pre roll ad after the 5 seconds button shows but before 30s, you don’t pay anything… it’s free exposure!
The targeting options are insane and the retargeting opportunity is immense and not skewed like Facebook.
Q7. What are your favourite video tips?
If you’re using a smartphone and the front facing camera, putting a ring binder hole reinforcer over the lens can remind you where to look to keep eye contact with your viewers.
Clean the lens on camera, especially if you’re using a phone…they get covered in greasy thumb and face prints all the time.
Make sure you have enough recording space on your phone for what you want to record and ensure the settings are set to at least 720p or 1080p for the best quality.
Use either airplane mode or do not disturb on your phone when recording, as a call coming in or a notification can ruin a good take!
Well, has this inspired you to create more video? Let us know where you are in your video journey in the free #GoWithThePro Facebook Group!
And if you’re a Go With The Pro member, why not check out the ‘Boosting your video confidence’ course which will help you get started with video in no time. Here are the learning outcomes for ‘Boosting your video confidence’:
- Grow in confidence to create your first videos for your own business
- Learn about the basic technical equipment you need to start recording videos
- Build confidence by recording and posting videos in a supportive environment
- Receive feedback on video assignments to help you improve step by step
- Identify topic ideas for your business and plan out your first 3 videos
And don’t forget that Mark has a fantastic guide for filming with your smartphone, which you can download on the PocketVideoSchool homepage.
We can’t wait to see your videos!